Tuesday, March 01, 2011
Where Shadows Dance on Sale Today
Where Shadows Dance officially goes on sale today.
Of course, that's the "official" release date. Some stores have been selling it already for a couple of weeks, which is not good for what is known in the business as "lay down." (Don't get me wrong, I'm not blaming anyone who bought it early!) Lay down is important because if it is controlled--in other words, if the book goes on sale everywhere on the same day, or at least in the same week--you have what is known in the business as "velocity." Lots of books being sold all at once means a book's chances of hitting bestseller lists is improved. When the book trickles out, those first sales are spread over several weeks and the chances of hitting a list are diminished.
Once upon a time, stores were pretty good about observing release dates. But then they got more sloppy. When you see a tightly held release for, say the new Harry Potter or the new Twilight, it's because the publisher paid for it. Isn't that weird? Publishers actually pay bookstores not to sell their book.