Monday, June 01, 2009

Cross Marketing

I’ve been grumbling so much lately, I thought it was time for a post thanking my publishers for doing something brilliant. What are they doing? Since the paperback edition of Where Serpents Sleep is coming out in exactly the same month as the paperback original of The Solomon Effect, NAL and Harper Collins are putting ads in the back of each other’s books. So readers will find an ad for Where Serpents Sleep in the back of The Solomon Effect, and vice versa.

This little exercise in cross marketing was the brainchild of my NAL editor, Ellen Edwards—who is, by the way, both the world’s most brilliant, conscientious editor and someone who loves the Sebastian series every bit as much as I do.

The two series are extremely different from each other, given that one is a contemporary thriller with a breezy tone and the other is a fairly dark historical mystery. But there are sure to be some readers who will enjoy both books. And given that the print runs for my thrillers are about fifteen times that of the historical mysteries (from which you can gather that the Sebastian series is, for me, a labor of love), we’re hoping the Sebastian series in particular will get a big boost.

I tried to upload the image of the Harper Collins ad, but couldn't get it to work. But there'll be a picture of the cover, with this copy:

Think you know what’s real and what isn’t? Think again . . .
If you enjoy C.S. Harris’s unique blend of action, suspense, and rich characterization, you’ll love her new edge-of-your-seat contemporary thriller series! Collaborating with former intelligence officer Steven Harris, she now also writes as
C. S. Graham.
Don’t miss The Solomon Effect!

CIA agent Jax Alexander and remote viewer Tobie Guinness hunt for a lost Nazi U-boat that’s hiding a deadly secret in this new novel by the author of The Archangel Project.

On Sale: 9/29/09


Steve Malley said...

Now *that's* good news!!

Charles Gramlich said...

cool. Good to see 'em do that.

laughingwolf said...

ellen, you know how to ROCK! :D

well done, candy :)

Mike said...

Congrats! Is this one also guaranteed to keep me glued to my hotel chair when we should be out on the town somewhere? How fittng that Amazon's release date for The Solomon Effect is just 5 days before our next city-hopping vacation in Europe. We'll see. :)

Best wishes,


cs harris said...

Steve, it is good news, indeed.

Charles, since NAL doesn't advertise the series, it's REALLY cool.

laughingwolf, for all that I might complain about the Powers That Be, my actual editor, Ellen, is a gem.

Mike, Thanks! Hope you enjoy it.

Misti said...

I just recently read The Archangel Project. Normally, I would say it wouldn't be my cup of tea but I've loved the Sebastian series so much I thought I'd give it a try. I enjoyed the book very much and will be looking forward to The Soloman Effect as well as What Remains of Heaven.

cs harris said...

Misti, glad to hear you enjoyed it! It is a very different style of book.

orannia said...

How do you find the time to write all these books? And since I've just discovered (and am loving) the Sebastian books, maybe I should try this series (once I've caught up with Sebastian of course :)

cs harris said...

Orannia, series are a little easier since the characters are already in place (although that also creates it's own problems). But it is hard to do two books a year, especially since I've been sick so much this past year.