Thursday, May 28, 2015
What Works in Book Marketing, and What Doesn't?
My publisher has asked me for suggestions on how they can best market the next book in the Sebastian St. Cyr series. I've come up with a few ideas, but I thought I'd ask what you think works.
Time was, publishers pushed their authors to be active on Facebook. But now that Facebook only shows an author's post to 3-10% of the people who follow her, even publishers are admitting it's really not very effective. (I'll swallow the rant I'd like to insert here.)
I usually make a book video for my books, even though I doubt anyone has ever watched one and bought the book because of it. I make them because they're fun and because they make my publisher happy because it looks like I'm doing something to promote my book. Which is a really stupid reason to do something, but the truth is, I suspect a LOT of what authors do falls into that category.
I have asked them to drop the price on What Angels Fear and run a Book Bub Ad right before the next book's release. They don't seem too enthused, but I plan to keep pushing the idea.
I just had the book tour for Who Buries the Dead, so that isn't in the cards again, at least not this soon. I did a virtual blog tour last March, but I'm not sure how much good that did and it took a lot of time to write all those posts. Who saw them? Did anyone try the books because of them? Who knows?
I am in the process of revamping my website, but that is more because after eight years I'm tired of looking at it myself, and because Google is being a pain (swallowing another rant here; if you don't have a special page for mobile devises, your site's ranking is now knocked way down on a Google search).
So, any suggestions? What makes you decide to buy a book--other than having someone whose tastes you respect say, "I read a great book you should try!" What have you seen authors/publishers do to promote a book that actually worked?