Book Trailers Revistied

I've heard from more than one source that the overriding message coming out of Thrillerfest last week was that publishers expect authors to do ever more self-promotion. We hear this all the time, but the voices of the publishers are becoming strident. So in response, I decided to make a book trailer for the upcoming trade paperback release of What Remains of Heaven.

Long-time readers will recall that I did one for Why Mermaids Sing three years ago. At the time, I didn't actually expect it to have much of an impact on sales. My real motive was to make my publisher happy at a time when they were very unhappy about the state of my hometown post-Katrina. But I stumbled across that trailer the other day and was stunned to see that nearly 4,000 people had watched the video in the last few years. Now, I suspect most of those who watched it were already readers, or maybe they clicked on it by mistake, but what the heck. If it makes my publishers happy...

Of course, in the intervening three years I had totally forgotten how to make the dang things, so the learning curve was steep. By the time I finished it (many bleary-eyed hours and much muttering later) I decided to charge ahead and make a couple of more while I still knew what I was doing. So I also made trailers for Where Shadows Dance and The Babylonian Codex.

The Babylonian Codex turned out by far the best, in my opinion, largely I suspect because I had photos I could use for it. The historical mysteries' results were less satisfactory because I could only use the cover. I tried interspersing prints of old London but somehow they weren't right, so I fell back on the cover. And my editor couldn't send me the cover art minus the title, etc, because I'm told it's illegal to use it that way, so I was restricted to the actual cover with all that pesky writing, which made it even more difficult.

More to follow!