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Times have been tough for most of us lately. But the publishing industry seems to have chosen 2009 as the year to shoot itself in the foot. And the arm. And the leg….
First came reports that certain houses were cutting out Advance Readers Copies/Editions for all but all but a few lucky Chosen Ones. Publishers have always had a love-hate relationship with ARCs. On the one hand, they can be a good way to get a buzz going for a book. On the other hand, they’re expensive to produce and lately they have a nasty way of ending up on eBay, thus cutting into an author’s sales. So why not phase them out? Well, the main reason is because without ARCs, reviewers can’t review a book (most really don’t want to deal with PDF files). And without reviews, no one is going to know a book is out there. And if no one knows a book is out there, guys, how can you expect anyone to buy it?
Oh, look; our sales are tanking even worse!
So what did publishers do? They looked at their falling sales, got spooked, and came up with the bright idea to postpone the release of many their “big” books to the fall, by which time they assumed the economy would be better. It would have been bad enough if just one house had done this, but great minds—and not so great ones—tend to think alike. Result? Lots and lots of books—both “beach books” and literary fiction—that were supposed to come last summer were all dumped on the market this fall, along with all the “big” books that are normally released in the fall. As a result, more books were competing for fewer buyers, and everyone’s sales tanked. Clever, guys; very, very clever.
Then came the news that the grand dame of romance, Harlequin Mills and Boon, has decided to open up a vanity press division. Why is this an issue? Because writers’ organizations really, really hate vanity presses; they simply do not recognize them as legitimate publishing houses. So everyone from Romance Writers of America and Mystery Writers of America to Science Fiction Writers of America and Fantasy Writers of America have reacted by announcing that any author whose book is published by Harlequin (that includes Mira, which has been trying to position itself as a big league publisher of mysteries and thrillers) is no longer eligible for any of those organizations’ awards. Ouch.
Obviously, the biggest impact of this decision will be felt by RWA. Harlequin’s sales make up something like fifty percent of all romance sales, and I suspect that Harlequin authors and those wanting to become Harlequin authors make up more than 50% of RWA’s members. The entrants to certain categories of the RITA come entirely from HM&B, and HM&B contributes heftily to RWA’s national convention every year. Basically, HM&B and the writers’ organizations are in a pissing contest. Who will win? I don’t know. But all I gotta say is: Great timing, guys!
And then Walmart decided they wanted to corner the market for online book orders. How? By selling the top ten bestselling hardcovers at a huge loss, for $9. In order to complete, Amazon.com matched Walmart.com’s prices, followed by Kmart. So readers now have a choice between paying $9 for a bestseller or $25 for a midlist author. Way to slaughter the midlist, guys—along with any remaining bricks-and-mortar bookstores. The most famous beneficiary of this scheme was probably Sarah Palin, whose $30 book was selling for less than a third its cover price…and don’t get me started on the millions Harper Collins is spending to hire a $4000/hour private jet for a month to ferry this “author” and her 15-plus entourage on the book tour to end all book tours. Literally.
It just keeps getting worse. Across the country, more and more hard-pressed newspapers have been eliminating their book sections and book reviews, making it harder and harder for authors to get their books reviewed anywhere except online. In September,
Publishers Weekly announced that they would now only review one mass market original per house a month. And then, today, comes the news that Nielsen Business Media has “made the decision to cease operations” at
Kirkus Reviews (as well as
Editor & Publisher.)
For those of you not familiar with Kirkus, it was perhaps the most respected forum for book reviews, largely because they were tough. As Ron Charles at the
Washington Post Book World tweeted, "Worst news in a long time: Kirkus shutting down. For me, they were the last reliable source of negative reviews." In other words, if a book got a good review from Kirkus, it meant something. Now, that’s gone.
So just how bad are things in the publishing industry? According to insiders, the sales of virtually all NYT bestselling authors—across the board--are down between 15-30%. Once, if an author’s sales were staying flat, it was considered the kiss of death for his career. Now, with most people’s sales tanking, if a writer’s sales are staying flat, that’s good.
Or as they say in New York these days, "Flat is the new up."